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Foresta recognizes the vital importance of communicating the benefits of its projects, not only to potential buyers, but to all stakeholders. Marketing will be a critical facet of the business that enables Foresta to differentiate its product offer and monetize the intangible value generated by its projects. The company is committed to full transparency in a field that is often questioned for its accountability and sustainability. Our public relations will help connect distant stakeholders by providing a two-way channel for dialogue and information exchange.
eForesta 2.0 will take advantage of "Web 2.0" technologies that permit such information-sharing at an affordable cost. It will leverage geographic information systems and forest inventory systems to share project information, such as satellite or aerial imagery that reveal the regeneration and protection of carbon stocks, biodiversity data, and the various land uses within the forestry landscape. It will also permit stakeholders to provide feedback and obtain real-time information. Consultation, cross-pollination and transparency are features of the Foresta model.
Management will avail itself of the latest digital communication technologies to transmit Foresta's social marketing messages. The company will use blogs and video to share updates with company stakeholders. The video below highlights the capability of digital media tools.